Since 1941, various members of the Zuiddam family have contributed in their own way to the development of the company as you know it. The development and production of plastic products and brush applications are still central, but now we are a market-focused company more than ever.

With this enhanced identity we want to emphasize our focus on sustainability, smart solutions and high quality and service for our customers.

This new identity will bring about greater transparency and will give you a better insight into our activities. With all disciplines together we can increase our added value for our customers.


At the beginning of 2001, Trudie Zuiddam hatched the plan to “make the best doormat in the world”. The brush factory of the entrepreneur’s couple Mr. and Mrs. Zuiddam produced the high-quality brushes needed to give the doormat its unique features. The surging market for exclusive garden furniture brought along a client base for a high-end product such as this one. In 2006, the mat was launched in The Netherlands. As early as September 2007, during the Maison et Objet design exhibition in Paris, RiZZ experienced its international breakthrough. Ever since the RiZZ doormat knows many a satisfied user worldwide. In trendy cities such as Oslo, Stockholm, Hamburg, Amsterdam, Antwerp, London, Paris, New York, and everywhere in between, RiZZ dealerships can be found.

The high dirt uptake of the mat is a fact well known and appreciated on worldly islands such as the German island Sylt, the French Ile de Ré, and the exotic Reunión. Extreme cold and heat neither pose problems; the mat is used in skiing areas all over the world as well as the most extraordinary places in the Middle East, Africa, Australia, etc.

The RiZZ brush factory in Nijkerk was founded in 1941 by (grand)father Hendrik Zuiddam and his brothers. Trudie Zuiddam passed away in 2009, but her husband Evert Zuiddam and their son Sebastiaan Zuiddam (2nd and 3rd generation in the family business) have continued her work. Centered around the mat, an entire collection of products designed for the entrance of houses and buildings was developed. In 2016, RiZZ celebrated the 10th anniversary of the RiZZ mat with a limited edition.