In the beginning of 2001, Trudie and Evert Zuiddam decided to “make the best doormat in the world”. The brush factory of the entrepreneurs couple Mr. and Mrs. Zuiddam produced the high-quality brushes needed to give the doormat its unique features.


In 2006, the mat was launched in The Netherlands. As early as September 2007, during the Maison et Objet design exhibition in Paris, RiZZ experienced its international breakthrough. Ever since, the RiZZ doormat knows many a satisfied user worldwide.

The high dirt uptake of the mat is a fact well known and appreciated on worldly islands such as the German island Sylt, the French Ile de Ré and the exotic Reunión. Extreme cold and heat neither pose problems; the mat is used in skiing areas all over the world as well as the most extraordinary places in the Middle East, Africa, Australia etc.